We Are All Victims Of The Consumer Shakedown.
07/07/09 22:20 Filed in:
Business In the last century we got really good at making things. In this century we are focused on marketing things, so much so that the products themselves have become secondary. These days it’s ok if a product is far less than perfect as long as a low enough percentage of consumers don’t demand their money back. This is especially true of E-Products. E-Products exist only in the digital domain, and can be downloaded. This eliminates shipping/handling/packaging costs and provides content for rock bottom low prices. Most of the time these products, are not returnable and so there are no refunds.
This scenario means that if you are so inclined you can come up with a brilliant marketing plan for a completely shoddy product knowing full well that your mostly disappointed clients will have no real recourse. Let me tell you something right now, this is by far the fastest growing legal scam on the internet. I know cause I have fallen victim to it more than once already. Check out some of my other blog posts cause if I haven’t already shouted about it, I am more than likely going to shortly.
This is the sort of deliberate methodically planned scam that’s been around forever. It’s a kin to the classic pigeon drop and when it happens to me I have shrug and say “well you got me”. What I am more concerned with is the current trend towards lackluster customer service and insufficient product testing. How can they be testing these software packages that have obvious features missing, poor functionality and flat out don’t do what they are supposedly designed to do.
The other weird trend is this whole idea of allowing anyone who can string together a few lines of code, make a product that works with yours. It’s great if those third party programmers know what they’re doing but many times these add ons are buggy, horribly designed nightmares waiting to happen. So you buy a cool program because there are all these great addons for it, only to find that the addons are more trouble than they are worth.
Bottom line, don’t buy any of these programs or addons unless there is an ironclad money back guarantee. And give them hell if the product doesn’t deliver. I am going to do my bit by posting here about any of these disappointing products I find.
Tags: Consumer, Goods, False, Promises